Connected TV is any type of home entertainment device, such as a TV set with built-in internet privileges, video game consoles (Xbox, PlayStation, Blu-ray Disk Player) or streaming video device that is connected to the internet.
“Corporate culture can define and make all the difference when it comes to retaining employees and keeping them happy.”[i] Here is how we do it in S&W.
Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving that change. Here’s a primer on what DSPs are, and what they actually do.
Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English!