S&W Media Group's Blog

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Your Guide to Everything CTV

Your Guide to Everything CTV

Connected TV is any type of home entertainment device, such as a TV set with built-in internet privileges, video game consoles (Xbox, PlayStation, Blu-ray Disk Player) or streaming video device that is connected to the internet.

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The S&W Family Culture

The S&W Family Culture

“Corporate culture can define and make all the difference when it comes to retaining employees and keeping them happy.”[i] Here is how we do it in S&W.

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S&W’s Take on connected TV

S&W’s Take on connected TV

Facebook LinkedIn CTV is without a doubt one of the fastest growing verticals in the online space. Yes, we know that connecting the big screen to the internet was already done over 10 years ago, but just in these last few years, with the entrance of big over-the-top...

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WTF is DSP

WTF is DSP

Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving that change. Here’s a primer on what DSPs are, and what they actually do.

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WTF is RTB

WTF is RTB

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English!

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