WTF is DSP

WTF is DSP

Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving that change. Here’s a primer on what DSPs are, and what they actually do.

WTF is RTB

WTF is RTB

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English!