The S&W Family Culture

by | Apr 17, 2018 | 0 comments

One of the best things about working at S&W is its unique company culture. As explained in a recent Forbes article, “Corporate culture can define and make all the difference when it comes to retaining employees and keeping them happy.”[i] S&W’s leaders have certainly created a warm and entertaining office environment that has contributed to the company’s fast growth and family-oriented feel.


As the Forbe’s Coaches Council explains, “your company culture is a reflection of what your organization stands for, and as the voice of your business, your employees are key to ensure it succeeds.”i Some of the best ways to build a company culture include creating a respectful workplace, caring about each other, being inclusive, establishing trust, and never forgetting your purpose.i It’s clear that S&W’s founders have built these values into the heart of the company and demonstrate them on a daily basis.


S&W Media Group was founded by a group of partners that were great friends after working together at a previous company. As S&W has grown over the past 3 years, they’ve hired employees based on their skill sets as well as personality to ensure that the people that come to S&W will contribute to the friendly and upbeat atmosphere. And as S&W has expanded, the company has become a large melting pot, mixing Olim from the USA, UK, Brazil, France, Russia, Argentina, and Belgium with Israelis of all different ages. With a group of coworkers that seem more like friends, it creates a unique feeling of community and inclusion within the office.


An office setting also contributes a lot to the culture and heart of a company. Let me walk you through what the S&W offices look like, and you’ll understand how the office itself lends to the unique culture. When you enter our offices through the front door you immediately see a billiards table set up in the lounge area of the office. After walking a little further in, passing by the meeting room that also has a PS4 console, you’ll find a foosball table and a miniature golf putting area. Then when you head into the kitchen you’ll find two refrigerators and cabinets fully stocked with food and drinks, so you’ll never have to pay for lunch. And lastly, towards the end of the office is the giant open space, where most employees are stationed, with views overlooking the stunning Herzliya beaches.


These unique benefits contribute to the “work hard play hard” atmosphere within S&W. One of our favorite traditions at S&W is the happy hour or brunch that take place every other Thursday. We like to host happy hours with entertaining themes such as karaoke, beer pong, cocktails contests, trivia and more. In addition to this, S&W has hosted exciting out of office events at the local beaches in Tel Aviv, at a coworker’s moshav, on a day trip to Zikron Ya’akov, and holiday parties at a coworker’s bar. Let’s not forget the holiday parties that we’ve hosted in our offices where friends and family are all invited to join, and the food and drinks are overflowing.



As Sajun Patel, Entrepreneur and Marketer, explains in an article from, “having great company culture is no longer just an option. Today’s workers consider it as much as they consider salary and benefits.”[ii]


As an Olah Chadasha from NYC, I can say that there’s something special here at S&W that I haven’t experienced before. Besides my coworkers becoming my work family, they have also become my true friends. Coming to work every day isn’t a task because I look forward to the people I’m going to see at the office and the work that I’m doing that will help this company grow even more.


“S&W is like a family that you choose. We laugh together, we cry together, we share important moments in everyone’s lives,” Deborah Bitton (Media Manager) explains, “and the most important thing is that we work and help each other to grow and become better at what we do, which makes it a great place to work at.”


As Joey Winshman, S&W’s co-founder and CMO, puts it best, “We spend way too much time in our lives working. We just wanted to create an atmosphere that everyone would enjoy waking up to every morning. One that is filled with like-minded passionate individuals.”


Have you also worked in companies that have a unique culture? Share with us your experiences in the comments below!


– Rachel Perlman, Head of Video Demand







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